In a notable move within the competitive streaming landscape, Paramount Global has officially renamed its top-tier streaming subscription from ‘Paramount+ With Showtime’ to ‘Paramount+ Premium.’ The change, which took effect on June 23, 2025, aims to streamline branding and better reflect the comprehensive content offerings available across its various plans. Despite the new moniker, the monthly and annual pricing for the premium tier remains unchanged at $12.99 per month or $119.99 per year, respectively, as reported by Variety and Tom’s Guide.
This rebranding follows Paramount’s strategic decision in the summer of 2023 to integrate Showtime’s content directly into Paramount+, eventually leading to the shutdown of the standalone Showtime streaming service in April 2024. The company explained the latest name adjustment on its customer-support site, stating, “Since we recently introduced a sampling of Showtime programming to the Essential plan, the Premium plan name reflects the broad and diverse offerings across both plan tiers.” Paramount emphasized that Showtime programming remains a crucial and prominently featured component of Paramount+, according to The Wrap.
The ‘Paramount+ Premium’ plan offers a robust suite of features designed for an enhanced viewing experience. Subscribers can enjoy an ad-free environment (with the exception of live local CBS feeds), access to over 40,000 episodes and movies, exclusive original series, and live streams from CBS News 24/7, CBS Sports HQ, and Mixible. The plan also includes 20 live channels of curated content, the local live CBS station (featuring NFL on CBS and UEFA Champions League), and access to the full Showtime library, including Showtime East and West linear feeds. Additional benefits include up to six individual profiles, streaming on up to three devices concurrently, select programming in 4K UHD, Dolby Vision, or HDR10, and the ability to download content for offline viewing.
It’s worth noting that while the streaming service’s premium tier has been renamed, the linear Showtime cable television network will continue to operate under its existing name, ‘Paramount+ With Showtime.’ This distinction could potentially lead to some confusion among consumers navigating the various Paramount offerings, as highlighted by Variety.
This strategic shift by Paramount Global stands in contrast to recent moves by other major players in the streaming industry. For instance, Warner Bros. Discovery is reportedly reverting its flagship Max streamer back to ‘HBO Max’ this summer, after having previously dropped the ‘HBO’ moniker. Such changes underscore the dynamic and often experimental nature of branding in the highly competitive streaming market.
For those looking to subscribe, Paramount+ offers two main plans: ‘Paramount+ Essential’ with ads at $7.99 per month, and the newly renamed ‘Paramount+ Premium’ at $12.99 per month. New subscribers are typically eligible for a 7-day free trial for the ‘Paramount+ With Showtime’ (now Premium) plan, as detailed by Yardbarker. Furthermore, various promotions are available, including a potential six-month free subscription to the Premium plan for Walmart+ members during specific promotional periods, as reported by Yahoo Tech, and discounts for AARP members, students, and military personnel, according to Business Insider.
The content library on Paramount+ continues to expand, featuring popular originals like ‘Tulsa King,’ ‘1923,’ and ‘Yellowjackets,’ alongside classic shows from CBS, Nickelodeon, MTV, and Comedy Central. While the service offers a vast array of content, some users have reported occasional app performance issues, such as slow UI or subtitle syncing problems, as noted by The Gamer. Nevertheless, with its diverse programming, including live sports and a deep catalog of fan favorites, Paramount+ Premium aims to solidify its position as a comprehensive entertainment destination.
