Convenience store giant 7-Eleven is gearing up for its annual birthday celebration, marking 98 years since its first store opened in Dallas in 1927. On Friday, July 11, 2025, the company will once again treat customers to a free small Slurpee, a tradition that has delighted fans since 2002. This year’s festivities promise an extra splash of fun with the introduction of Slurpee-activated temporary ‘Tongue-toos’ and a host of other exciting promotions.
Customers can easily claim their complimentary frozen treat by visiting any participating 7-Eleven, Speedway, or Stripes store on July 11. The offer is limited to one small Slurpee per person, available while supplies last, with no purchase necessary. This straightforward approach ensures everyone can enjoy a refreshing break from the summer heat, as reported by MyCentralJersey.com.
For members of the 7Rewards and Speedy Rewards loyalty programs, the celebration extends beyond a single free drink. By scanning their loyalty app on July 11, members will receive a digital coupon for an additional free small Slurpee, redeemable anytime through July 31. This provides a fantastic opportunity for loyal patrons to enjoy two Slurpees throughout the month of July, as detailed on the official 7-Eleven website and corroborated by USA Today.
A unique addition to this year’s Slurpee Day is the debut of ‘Tongue-toos’ – temporary tongue tattoos that become visible after sipping a Slurpee. These S-shaped tattoos, inspired by the iconic Slurpee logo, appear in vibrant blue, green, red, or purple hues. Loyalty members can snag these playful Tongue-toos at select 7-Eleven and Speedway locations. Participating 7-Eleven cities include Chicago, Dallas-Ft. Worth, Denver, Las Vegas, Los Angeles, New York, Norfolk, Orlando, Philadelphia, San Diego, Tampa, and Washington, D.C. Speedway locations offering Tongue-toos are Albuquerque, Chicago, Cincinnati, Cleveland, Columbus, Dayton, Detroit, Grand Rapids, Greenville, Indianapolis, Louisville, and Minneapolis-St. Paul, according to a press release from 7-Eleven, Inc.
When it comes to flavors, fans can look forward to the return of the limited-time MTN Dew Infinite Swirl, a refreshing pineapple-berry blend. Classic favorites like Blue Raspberry and Cherry will also be available, ensuring there’s a flavor for every palate. The MTN Dew Infinite Swirl is also offered as a fountain drink and in 20-ounce bottles.
Beyond the free drinks, 7-Eleven is rolling out several other promotions. On July 11, customers can get $7.11 off any purchase of $20 or more when ordering through the 7NOW Delivery app using the promo code 711DAY. For those looking to show their Slurpee pride, 7-Eleven’s special Birthday Collection, featuring T-shirts and Slurpee costumes, is available online at 7Collection. Additionally, customers have a daily chance to win $5,000 through the 7-Eleven and Speedway apps, a promotion running until January 6, 2026.
The Slurpee’s journey began in 1965 when 7-Eleven licensed the frozen drink from Omar Knedlik, who founded what would become the Icee company. Knedlik, a Dairy Queen franchise owner in Kansas, ingeniously developed a machine in 1960 to create frozen soda after his soda fountain broke. This innovation, patented in 1962, eventually led to the beloved Slurpee, a pop culture icon and one of 7-Eleven’s most recognized proprietary brands, as detailed by MyCentralJersey.com. The company has a history of offering free Slurpees, including a promotion earlier in 2025 that provided free Slurpees every Friday in February, as noted in another 7-Eleven press release.
Whether you’re a long-time Slurpee enthusiast or new to the frozen phenomenon, July 11, 2025, offers a perfect opportunity to celebrate 7-Eleven’s enduring legacy with a cool, free treat and a bit of colorful fun.
